Email Marketing
Still One Of The Most Powerful Online Marketing Tactics
So ROI is what your after then? Email marketing can deliver one of the highest return on investment (ROI) of any online marketing activity. Because it is permission-based marketing it gives you the privilege to talk to customers who actually want you to talk to them. How perfect is that!
9-Step process to email marketing success. Clay Ant Creative uses a 9-step process to create engaging email marketing campaigns that work. We take care of the email marketing strategy, email design, copywriting, delivery and tracking of results. We test, track, analyze and optimize email campaigns to find out what users respond to.
Interesting fact: Almost 70% of USA email users have made online purchases as a result of receiving permission email marketing.
What's So Great About Email Marketing Then?
- Cost effective: It's really cost effective due to low cost per contact
- Measure it: You can measure the effectiveness easily
- Instant results: The results are instantly available
- Highly Targeted: Email marketing is highly targeted and personalized
- Build relationships: Get it right and it builds strong virtual relationships with customers
Email Marketing Explained, Quickly.
Customer Relationship Management (CRM).
The real power of email marketing is its ability to function as a customer relationship management tool (CRM).
Its Purpose: To build virtual relationships with existing and potential customers.
Its Benefit: Maximize the retention and value of these customers, which should ultimately lead to greater profitability.
2 Types Of Email Marketing
Promotional Email Marketing
This type of email marketing is aimed at persuading people to take immediate action. E.g. you may send out an email announcing the arrival of a new product. People can get 25% discount, but only if they order that same day. Watch your sales go through the roof.
Retention Based Email Marketing
This type of email marketing is most commonly referred to as email newsletters or e-zines. They are primarily focused on providing useful and relevant information in order to build long-term relationships with customers. People buy from people and the better relationship you have with people the easier it will be to buy from you.
